When Jameson approached us to create an immersive in-store experience at Makro Woodmead, our mission was clear: deliver a technologically driven activation that embodies the brand’s bold spirit and timeless character.
Drawing on our full suite of in-house design and manufacturing capabilities, we developed a bespoke experience that celebrates Jameson’s core values, authenticity, craft, and connection. Every element was tailored to reflect the brand’s iconic identity, from the tactile materials to the seamless digital interactions.
The result? A one-of-a-kind brand journey that doesn’t just showcase Jameson — it invites customers to feel it. Thoughtfully designed to be both memorable and meaningful, the activation leaves a lasting impression while deepening the emotional connection between Jameson and its audience.
A large screen welcomed shoppers with high-impact branded content, while the surrounding shelving system was completely cladded and covered in a custom-printed Jameson wallpaper, produced, and installed by the Shopfrunt team.
To deepen the immersive feel, we embedded a 55-inch screen directly into the cladding, creating a constant loop of Jameson storytelling. Every millimetre was carefully measured, cut, and fitted to achieve a seamless integration with the surrounding build.
At the heart of the space was the Jameson Sensory Table, fully designed, custom-built, and installed by Shopfrunt. This tactile and interactive centrepiece brought Jameson’s whiskey-making process to life.
A key commercial element was the custom-built Jameson bar, designed and constructed by our team for both maximum impact and functionality. Engineered to hold a high volume of stock without compromising on design, the bar served as a practical hub while blending seamlessly with the space’s premium look and feel.
